Nalanda Open University 2010 M.Com Commerce Master of Part–II, –XIII (International keting Management) Annual , - Question Paper
Master of Commerce Part–II, Paper–XIII (International Marketing Management) Annual Examination, 2010
NALANDA OPEN UNIVERSITY Master of Commerce Part-11, Paper-XIII (International Marketing Management)
Annual Examination, 2010 Full Marks : 80 Time : 3 Hours.
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Answer any Five Questions. All questions carry equal marks.
1. fWH T?T cl>t 3TRSTT tfhlvT I Explain the Nature and Scope of International Marketing.
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What do you understand by Internal Marketing Environment ? Describe the factors affecting international environment of marketing.
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What is the meaning of International Market Selection ? Throw light on the process of selection.
4. tTlvTR W&] cf>t fPlfa T3TF3TT *T \3HKI Tpff vJTRft ? fTUfrt cTFT siPitii cj>f 3JTEZIT I
Under What conditions export strategy is considered appropriate for market entry ? Explain the advantages and disadvantages of indirect exporting.
5. PWluH wt W # ? TTC MvR TT W sJeST iftfuTCI I What is Product Planning ? What are its objectives ? State the steps involved in planning of products.
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Describe the methods of International Pricing.
7. 3RRm fmT w t ? sRRfm v to wfa cftfan i What is International Distribution ? Explain the types of intermediaries under International Distribution.
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Describe the functions of International Advertising Agency ? What factors are to be considered with respect to its selection ?
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What do you understand by Organising the International Marketing Explain ?
10. fcTqPT 3TTETPT &T3 *R WITT I Throw light on the Scope of International Marketing Research.
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| Earning: Approval pending. |
