Kerala University 2009 M.B.A Fourth Semester (Full Time) , (2000 Scheme) STRATEGIC KETING MANAGEMENT - Question Paper
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Reg. No. :.....................................
Name :..........................................
Fourth Semester M.B.A. Degree (Full Time) Examination, July 2009
(2000 Scheme)
STRATEGIC MARKETING MANAGEMENT
Time : 3 Hours Max. Marks : 60
Instruction: Answer any one question from each Unit. Each question carries
12 marks.
UNIT - I
1. Explain product life cycle and its different stages.
2. Explain market geography strategy.
UNIT - II
3. Explain the concept of network marketing.
4. Enumerate the latest trend in marketing strategy.
UNIT - III
5. Discuss the importance of strategic planning and control in modern business.
6. Discuss the three approaches of portfolio analysis.
UNIT - IV
7. Describe the conflict management strategies.
8. How are annual marketing plans formulated ? Give the checklist of an annual marketing plan.
UNIT - V
9. Explain in detail the distribution strategy.
10. What steps are involved in strategic corporate planning ? Comment on market opportunity analysis.
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