Kerala University 2009-4th Sem M.B.A (Full-time) , (2006 Scheme) PRODUCT MANAGEMENT - Question Paper
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Reg. No. : .........................
Name : ..............................
Fourth Semester M.B.A. (Full-time) Degree Examination, July 2009
(2006 Scheme)
PRODUCT MANAGEMENT
Time: 3 Hours Max. Marks: 60
SECTION - A
Answer any five questions. Each question carries three marks. (5x3=15 Marks)
1. Define product management.
2. What is product differentiation ?
3. What is product portfolio models ?
4. What do you think a company needs to know before trying a new product ?
5. What measures can you take to prevent the failure of a new product ?
6. What are five step process in new product development ?
7. How will visual presentation signify the brand name ?
8. What is co-branding ?
SECTION - B
Answer any three questions. Each question carries ten marks. (3x10=30 Marks)
9. Discuss the process of demand forecasting techniques involved in new product.
10. Explain the major factors influencing success in Coopers Model.
11. Briefly discuss the different types of product life cycle and its significance.
12. Explain the different Brand naming strategies and its importance in product management.
13. How can you use correspondence analysis for positioning ? Explain with examples.
SECTION - C
14. Take an existing product/service and apply the guidelines suggested by Mark Di Somma as well as the HBS conference suggestions to make it a cult brand over a period of time.
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