Kerala University 2012-2nd Sem M.B.A (ft/pt) ,y (2009 scheme) 203:: business communication - Question Paper

SECOND SEMESTER M.B.A(FT/PT) DEGREE exam JULY 2012
(2009 SCHEME)
MBA 203 :: BUSINESS COMMUNICATION
TIME 3HOURS
MAX MARKS 60

PART A
ans ANY five ques.. every ques. CARRIES three MARKS (5* 3= 15MARKS)

1. WHAT DO YOU MEAN BY VISUAL COMMUNICATION?
2. elaborate THE COMPONENTS OF AN INTER-OFFICE MEMO?
3. WHY AND HOW SHOULD REFERENCES BE INCLUDED IN A RESUME?
4. elaborate CIRCULARS? WHY ARE THEY NEEDED?
5. elaborate THE SKILLS needed FOR EXTEMPORE SPEECH?
6. WHAT IS NLP? HOW DOES IT HELP ON COMMUNICATION?
7. elaborate different MODERN AUDIO VISUAL AIDS?
8. elaborate INTERVIEW ETIQUETTES?

PART B
ans ANY three ques.. every ques. CARRIES 10 MARKS ( 3* 10=30 MARKS)

9. EFFECTIVE COMMUNICATION IS THE MOST IMPORTANT INSTRUMENT OF STRENGTHENING HUMAN RELATIONS IN AN ORGANIZATION. discuss THIS STATEMENT WITH YOUR OWN COMMENTS
10. LIST AND discuss PHYSIOLOGICAL AND PSYCHOLOGICAL BARRIERS TO COMMUNICATION
11. WRITE A LETTER TO A GENERAL INSURANCE CORPORATION FOR AN EARLY SETTLEMENT OF FIRE CLAIM
12. discuss THE different ELEMENTS OF SPEECH
13. discuss THE DOS AND DONTS IN WRITING AN EFFECTIVE EMAIL MESSAGE

PART C
COMPULSORY ques. (1*15=15 MARKS)

14. YOU ARE A CUSTOMER OF A BANK HOLDING A SAVINGS BANK ACCOUNT.SINCE,YOU ARE TRANSFERRED TO A PLACE IN MAHARASTRA YOU WANT TO CLOSE THE ACCOUNT. WRITE A LETTER TO THE BANK MANAGER REQUESTING HIM TO CLOSE THE ACCOUNT.ALSO,ASSUME THAT YOU ARE THE MANAGER OF A BANK AND A VALUED CUSTOMER HAS SENT A LETTER INTIMATING HIS INTENTION TO CLOSE HIS ACCOUNT AS HE HAS BEEN TRANSFERRED TO A PLACE IN MAHARASTRA.DRAFT A SUITABLE REPLY POINTING OUT THAT THE ACCOUNT NEED NOT BE CLOSED AS YOUR BANK CAN STILL BE OF SERVICE TO HIM AFTER HIS TRANSFER.

Earning:   Approval pending.