Kerala University 2010 M.B.A First semester (ft/pt) (2009 scheme) 105:: business environment - Question Paper
FIRST SEMESTER MBA(FT/PT) DEGREE exam JANUARY 2010
(2009 SCHEME)
MBA 105:: BUSINESS ENVIRONMENT
4amc: ...Ik&KlXllt....................
First Semester M.B.A. Degree Examination, January 2010 (2009 Scheme) (Full Time and Part Time) MBA 105: BUSINESS ENVIRONMENT
Time: 3 Hours Max. Marks : 60
PART-A
Write sKort notes ori any five questions. Each question carries 3 marks.
1. MaCTO-environment
2. Environmental Analysis
3. Privatisation "2- b P *
4. Economic Policy
5. GD;P.
6. Per capita income
7. Social infrastructure
8. Intellectual Property Rights. (5x3=15 Marks) .
PART-B
Answer aijy Uicc qutipp. Each question cajTies 1,0 marics.
%
*A State the influence of extern enyironipental factors on a business.
10. jHo)dpe& jthe a business undertaking.?
x/lL rjtea-nplefi-th#R>!efSrinjtl.delopmeatrofbusiness.
12rWheMrj&jponen& of Indian Coital Market?
13. StetetheroieofmanagementforteohtiolQgiealchange.. (3x10=30 Marks)
14. Answer the following case:
PARI <:
Reymonds has been a well Jaiown fabric, brand in India. I he Keymond J.td,
' t
overtime had made significant investments in process oriented businesses such as cement, steel and polyester fibre, besides textiles.
Gautham Hari, 36, who took over from Vijaypat as (-hairinan and Managing Director in 1998, sought to put Rcymond on a strong footing, restructuring its business portfolio based on the SWOT analysis. So, in curly 1999, says (rautham Hari we started looking at our business portfolio, and decided where wc wanted to be as compared to where we arc today. We decided there were three areas that the company did not want to be in, in our long term strategy. One was filament yam, the second was cement, and the third, steel. These businesses were either not giving adequate returns or were making losses. ITic company also did riot have the expertise to ruifthese units. Rcymond, ififcrefore, pulled out of these businesses
ana decided to focus on the core businessf dressing (textiles and readymade apparel).
The disinvestment of these three businesses brought in about Rs: 1100 <Jr6re: Out
of this, Rs. 291 crore was used to repay outstanding debt and this hclpfed to ' substantially reduce the interest burderi, Thd'company also spent around Rs. 158 crores for buying back shares through-the opeB market route- and this increased the Gauthams share in the Reym6nd from 27<Uv31%. llie company has seert left with a large amount for investment --for developing the existing core business or entering new businesses (including acquisition).
* i muhi tin ii itself into a loan and efficient company,
I* Iwp MtnMiHt (Mil hi rhiifjtit't \m\ UMtUmy oversea* Wlulc Kcymond claims to
Hit' It.). t|,M*(* \munU m tho world in integrated worsted (wool MhmInIi tnltf it s. U i t iliMuiv Isn't a timist'tmM name anywhere exccpt South Asia.
*M HuIimvwm Ifc to mrtki' It a tutly KloUl hrniuT Says the Chairman.
I? Wlmt ntt* th* taHotM'ouftUtered hv the Revmonds Company in the disinvestment
Hj Urn adopted by the Rcymonds to cope up with the change.
(ii) AM Hdrepreneut what arc your suggestions on the steps taken by the
|
Attachment: |
| Earning: Approval pending. |
