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Amity University 2012-4th Sem B.B.A Business Administration Research methodology and report preparation of - Question Paper

Tuesday, 15 January 2013 05:10Web



Research Methodology and Report Preparation

BBARM 20401
Time- 3hrs Max marks 70

part A:- Attempt any 5 ques.. every ques. carries 06 marks. [30 marks]

Q1. A famous five star hotel is planning to begin fast food restaurants in major cities of the country. elaborate the different parameters which the company should keep in mind whole launching its restaurant.

Q2. What is the semantic differential scale? How is it various from Likert scale? provide 1 example of every.

Q3. Write short note on any 2 of the subsequent

a) kinds of ques.
b) Sampling and non-sampling fault
c) Common sources of fault in field work

Q4. Under what condition Chi square test of independence should be used?

Q5. Enumerate the steps in writing a research report.

Q6. discuss copy testing as a method of evaluating effectiveness of advertisement campaign.

part B:- Attempt any 2 ques.. every ques. carries 10 marks [20 marks]

Q7. discuss the Marketing Research process in detail?

Q8. elaborate the different methods of sampling? discuss in situation of probability and non- probability sampling methods.

Q9. define changing role of product manager in changing product environment.

part C:- Compulsory ques.

Case study

Why Most Product Launches Fail?

As partners in a firm that specializes in product launches, we regularly get calls from entrepreneurs and brand managers seeking help with their "revolutionary" products. After listening politely, we ask about the research supporting their claims. The classic response? "We havent done the research yet, but we know anecdotally that it works and is totally safe." Weve been fielding these calls for so long that we can often tell from 1 conversation whether the launch will succeed.

Most wont. According to a leading market research firm, about 75% of consumer packaged goods and retail products fail to earn even $7.5 million during their 1st year. This is in part because of the intransigence of consumer shopping habits. The consultant Jack Trout has obtained that American families, on average, repeatedly buy the identical 150 items, which constitute as much as 85% of their household needs its hard to get something new on the radar. Even P&G routinely whiffs with product rollouts. Less than 3% of new consumer packaged goods exceed first-year sales of $50 million - considered the benchmark of a highly successful launch. And products that begin out strong may have trouble sustaining success: We looked at more than 70 top products in the Most Memorable New Product Launch survey (which we help conduct) for the years 2002 through 2008. A dozen of them are already off the market.

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