Amity University 2010-4th Sem B.B.A Business Administration keting management end term - Question Paper
Tuesday, 15 January 2013 05:05Web
This is a Marketing Management two ques. paper of BBA fourth semester of Amity global business school, Hyderabad. This exam was held in the year 2011 in the month of May.
The main objective of this subject is to expose the students to the advance concepts of Marketing and to help them analyze the recurrent problems in Marketing with the help of cases.
This ques. paper contains of three parts A,B and C respectively. The ques. paper is to be ans strictly according to the instructions provided in every part.The maximum marks found from this ques. paper is 70 marks.Maximum time to ans the ques. paper is three hours.
part A consists of six questions, out of which only five ques. are to be answered. every ques. carries six marks. part A carries maximum of 30 marks.
part B carries three question, out of which only two ques. are to be answered. every ques. carries 10 marks. Maximum marks to be found from part B is 20 marks.
part C is a compulsory ques. in the form of case study. Maximum marks to be found from part C is 20 marks
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