Pondicherry University 2009 B.Com keting management - Question Paper

B.Com. DEGREE exam NOVEMBER - 2009.
Fifth Semester
Commerce/Corporate Secretaryship/Co-operative Management/Vocational/Foreign Trade
MARKETING MANAGEMENT
Time: 3 hours Maximum: 100 marks
part A – (10 X three = 30 marks)
ans ALL ques..
All ques. carry equal mark
1. Define marketing?
2. What is marketing functions?
3. Define meant by brand loyalty?
4. What is product diverfication?
5. What is product elimination?
6. Define sales promotion?
7. What is advertising budget?
8. What is industrial market?
9. What is a business service?
10. Define packaging?
part B – ( five X six =30 marks )
ans any 5 ques..
Answers should not exceed 250 words.
1. What are the objectives of marketing?
2. What is the function of exchange in marketing?
3. State the importance economic factors that affect the buyer behavior?
4. What are the advantages of branding?
5. What are the important features of a product?
6. What are the different elements of product policy?
7. State the different obj. of sale promotion?
8. What are the functions of advertising?
part C—( two X 20 =40 marks)
ans any 2 ques..
Answers should not exceed 1,500 words.
1. What are the different approaches to the study of marketing?
2. Explain the different steps to be followed in the product planning?
3. discuss the factors affection pricing of a product?
4. State the various types of sales promotion and discuss its scheme?

Earning:   Approval pending.