Pondicherry University 2009 B.Com /principles of keting - Question Paper

B.Com. DEGREE exam APRIL - 2009.
Fifth Semester
Commerce/Corporate Secretary ship/Co-operative Management/Vocational/Foreign Trade
PRINCIPLES OF MARKETING
Time: 3 hours Maximum: 100 marks
part A – (10 X three = 30 marks)
ans ALL ques..
All ques. carry equal mark
1. What do you mean by target market?
2. Write a note on market?
3. What is marketing research?
4. Who is an influence?
5. How will you estimate market potential?
6. What is niche marketing?
7. Enumerate the meaning of perceptual mapping for positing?
8. What is slow skimming strategy?
9. What is a brand?
10. Give the meaning of door to door selling?

part B – ( five X six =30 marks )
ans any 5 ques..
Answers should not exceed 250 words.
1. Discuss the steps in marketing process?
2. D/B marketing research and marketing info system?
3. List out the characteristics of innovation affecting adoption role?
4. What are the advantages of high brand equity?
5. Enlist a few of the sales promotion techniques in product package?
6. State the advantages and disadvantages of resale price maintenance (RPM)?
7. List down the features of multiple shops?
8. Analyze the methods of control sales?

part C—( two X 20 =40 marks)
ans any 2 ques..
Answers should not exceed 1,500 words.
1. Explain in detail the option of channels available to a producer?
2. Outline the concept testing producer you would suggest for:
(a) A car powered by solar energy and
(b) A new at home personal banking and shopping system using a personal computer?
3. What effect does the product life cycle have on the advertising a company employees?
4. Discuss detail the development of advertisement copy?

Earning:   Approval pending.