Pondicherry University 2008 B.Com Principles of keting -university question paper

B.Com. DEGREE exam NOVEMBER - 2008.
Fifth Semester
Commerce/Corporate Secretary ship/Co-operative Management/Vocational/Foreign Trade
MARKETING MANAGEMENT
Time: 3 hours Maximum: 100 marks
part A – (10 X three = 30 marks)
ans ALL ques..
All ques. carry equal mark
1. What is modern marketing?
2. What is marketing mix?
3. What is consumer behavior?
4. What is market segmentation?
5. What is product planning and development?
6. Who is retailer?
7. What is branding?
8. What is AIDA in advertising?
9. What is a specially goods?
10. What is skimming price?

part B – ( five X six =30 marks )
ans any 5 ques..
Answers should not exceed 250 words.
1. Explain briefly the function of marketing?
2. Explain the impact of environmental factors on marketing?
3. What are the kinds of decision – marking consumer use?
4. What is product life cycle? discuss the different stages in product life cycle?
5. What are the factors that influence pricing?
6. Explain the functions of physical distribution?
7. Explain the function of wholesaler?
8. Describe the characteristics of a successful salesman?

part C—( two X 20 =40 marks)
ans any 2 ques..
Answers should not exceed 1,500 words.
1. Define market segmentation. elaborate the bases for segmenting the market?
2. Discuss the different types of pricing.
3. What is a channel of distribution? define the obj. of distribution channels?
4. Discuss briefly the obj. and uses of advertising. elaborate its limitations?

Earning:   Approval pending.