Pondicherry University 2008 B.Com Principles of keting - Question Paper

B.Com. DEGREE exam MAY-2008.
Fifth Semester
Commerce/Corporate Secretary ship/Co-operative Management/Vocational/Foreign Trade
PRINCIPLES OF MARKETING
Time: 3 hours Maximum: 100 marks
part A – (10 X three = 30 marks)
ans ALL ques..
All ques. carry equal mark
1. What is meant by marketing?
2. Define "marketing environment?
3. What t is meant by consumer behavior?
4. What is branding?
5. Explain the term packing?
6. What is marketing mix?
7. What is trade mark?
8. Define ware housing?
9. What is advertising media?
10. What do you mean by personal selling?

part B – ( five X six =30 marks )
ans any 5 ques..
Answers should not exceed 250 words.
1. Differentiate traditional and modern marketing?
2. What are the components of marketing environment?
3. State the internal & external factors influencing marketing mix?
4. What is new product? How it is developed?
5. What are the special issues encountered in pricing?
6. What are the functions of a retailer?
7. Briefly discuss the obj. of advertising?
8. Discuss the role of transportation in marketing?

part C—( two X 20 =40 marks)
ans any 2 ques..
Answers should not exceed 1,500 words.
1. Discuss briefly the various approaches of marketing?
2. Explain the different methods of pricing?
3. What is a channel of distribution? define the common channel of distribution for the manufacture red consumer goods?
4. Explain the function of sales personal?

Earning:   Approval pending.