Pondicherry University 2007 B.Com Principles of keting - Question Paper

B.Com. DEGREE exam NOVEMBER - 2007.
Fifth Semester
Commerce/Corporate Secretary ship/Co-operative Management/Vocational/Foreign Trade
PRINCIPLES OF MARKETING
Time: 3 hours Maximum: 100 marks
part A – (10 X three = 30 marks)
ans ALL ques..
All ques. carry equal mark
1. Define marketing?
2. Write a note on the value chain concept?
3. Give the meaning of marketing process?
4. Who is an initiator?
5. State the meaning of marketing demand?
6. What is mass marketing?
7. Product positing - define?
8. What do you mean by sale wave research?
9. What do you by brand equity?
10. What is the creative strategy in advertising?

part B – ( five X six =30 marks )
ans any 5 ques..
Answers should not exceed 250 words.
1. D/B selling and marketing?
2. Why do we need marketing research?
3. Explain the 3 major steps in target marketing. elaborate the costs related to web creation?
4. How will you replace the product to stimulate sales?
5. Explain the characteristics of a good brand name?
6. Discuss the pricing strategies for the launch of a perfume?
7. Analyze the importance of middleman?
8. What are the basic principles of client - agency relationship (CAR)?

part C—( two X 20 =40 marks)
ans any 2 ques..
Answers should not exceed 1,500 words.
1. Discuss in detail the classifications of retailers?
2. Explain how market potential and industrial sales measures are important in selection of a market strategy?
3. Under what condition would you recommend that a manufacturer of a new flat screen television set adopt a skimming price approach? A penetration approach?
4. "Marketers are exposed and paid to be risk takers. Most financial people are exceeded and paid to be risk averse". Do you agree or disagree with this statement. Explain?

Earning:   Approval pending.