Pondicherry University 2010 B.Com International keting - Question Paper

B.Com. DEGREE exam OCTOBER - 2010.
Fifth Semester
Commerce/Corporate Secretary ship/Co-operative Management/Vocational/Foreign Trade
INTERNATIONAL MARKETING
Time: 3 hours Maximum: 100 marks
part A – (10 X three = 30 marks)
ans ALL ques..
All ques. carry equal mark
1. DEFNIE INTERNATIONAL MARKETING?
2. WRITE FEW RESTRAINING FORCES FOR GLOBALISATION?
3. Write a note on TRIMS?
4. Write short note on licensing and franchising?
5. D/B international marketing and domestic marketing?
6. What do you mean by branding?
7. What is international channels system?
8. Write short note on joint venture and strategic alliance?
9. Write few functions of communication?
10. Write any 2 contributions of trade fairs and exhibitions to the IM?


part B – (5 X six =30 marks)
ans any 5 ques..
Answers should not exceed 250 words.
1. What are the importance motives of international marketing?
2. Explain globalization Vs localization?
3. What are different kinds of foreign intermediaries?
4. What are the factors influence the packaging decision?
5. What are the major decisions in international marketing communication?
6. Explain international product life cycle?
7. What are the advertisement objectives?
8. Write a brief note on different incentives given in India for the exporters?
part C—(2 X 20 =40 marks)
ans any 2 ques..
Answers should not exceed 1,500 words.
1. Explain the international marketing environment?
2. Explain the export procedures and documents?
3. Explain international product decision and international product strategies?
4. What re the different international pricing objectives and also write the different factors affecting international pricing?

Earning:   Approval pending.