Pondicherry University 2009 B.Com International keting - Question Paper

B.Com. DEGREE exam NOVEMBER - 2009.
Fifth Semester
Commerce/Corporate Secretary ship/Co-operative Management/Vocational/Foreign Trade
INTERNATIONAL MARKETING
Time: 3 hours Maximum: 100 marks
part A – (10 X three = 30 marks)
ans ALL ques..
All ques. carry equal mark
1. What is international marketing environment?
2. What are the economic reasons a firm plunge in to IM?
3. D/B national product from international product?
4. What is product adoption in international marketing?
5. D/B export pricing and domestic pricing?
6. What is sweep stakes?
7. What is the difference ranging from direct mail and sales literature?
8. What is export finance?
9. What is a logistic decision in international distribution?
10. What are cultural environment in IM?


part B – (5 X six =30 marks)
ans any 5 ques..
Answers should not exceed 250 words.
1. How does international marketing differ from domestic marketing?
2. What are the different points that you would consider before entering the foreign market?
3. How would a company develop new product in IM?
4. Discuss the factors influencing the promotion decisions in world market?
5. What are the assistance and incentives provided for export marketing?
6. Discuss the factors evolved in distribution system?
7. What are the external environments of international marketing?
8. What are the factors affecting international pricing?

part C—(2 X 20 =40 marks)
ans any 2 ques..
Answers should not exceed 1,500 words.
1. Explain the different points that you would consider before entering foreign market?
2. "International marketing has become indispensable in the economic development of a developing country". Comment with respect to the Indian situation.
3. Explain different media used for international advertising?
4. Discuss the procedures of selecting and appointments of foreign sales agents?

Earning:   Approval pending.