Pondicherry University 2008 B.Com International keting - exam paper

B.Com. DEGREE exam NOVEMBER - 2008.
Fifth Semester
Commerce/Corporate Secretary ship/Co-operative Management/Vocational/Foreign Trade
INTERNATIONAL MARKETING
Time: 3 hours Maximum: 100 marks
part A – (10 X three = 30 marks)
ans ALL ques..
All ques. carry equal mark
1. International marketing- meaning?
2. Scope of international marketing?
3. What are the various kinds of product?
4. Define standardization?
5. What is meant by CIF pricing?
6. What are the factors necessitated design changes?
7. What do you mean by promotion in relation to international trade?
8. What are the avenues of entry into foreign market?
9. What is mean by EPCG schemes?
10. Write any four important export incentives?


part B – (5 X six =30 marks)
ans any 5 ques..
Answers should not exceed 250 words.
1. Explain the different methods of entering foreign markets?
2. Write the importance of IM?
3. What should basis for export pricing in a developing country like India?
4. Discuss the main features and aims of India's export policy?
5. How would you proceed to shortlist possible markets for your products?
6. What are the importances of sales promotion in foreign trade?
7. Discuss the main channels of distribution used in export markets?
8. What are the different kinds of credits available to Indian exporters to finance?

part C—(2 X 20 =40 marks)
ans any 2 ques..
Answers should not exceed 1,500 words.
1. How do economical, cultural & political factors affect the environment for international marketing?
2. What are the steps taken by the govt. of India to help Indian exporters in marketing their products abroad?
3. What are the different factors you will take into account in selecting an advertising agency for international advertising?
4. What are the different points that they would keep in mind while selecting international marketing channels for your products?

Earning:   Approval pending.