Guru Gobind Singh Indraprastha Vishwavidyalaya 2005 B.B.A Communication Skills and Personality - Question Paper

END-TERM exam
FOURTH SEMESTER [BBA(B&I) ] - MAY 2005
Paper Code:BBA(B&I)212 Subject: Communication Skills and Personality Development
Time : three Hours Maximum Marks : 75
Note:Part-A is compulsory. Marks allotted 25. Attempt any 5 from Part-B. every ques. carry 10 marks
Part-A

Q.1 ans any five: -
precautions you propose all members of staff to observe and
(a) Comment communication as an integral part of the process
inviting their suggestion in this regard.
of change.
(b) explain communication as systematic and continuous
process of telling, listening and understanding.
(c) How many kinds of ‘grapevine chains’ have been identified?
How do they function?
(d) What do you mean by ‘kinesics or body language? How can
we make effective use of body language in communication.
(e) How offensive style is the greatest barrier to
communication? Cite a few examples.
(f) Why is it desirable to avoid the sue of jargon?
(g) explain the importance of feedback and self control in
effective communication.
(h) discuss the subsequent lay-out postscript, attention line,
subject line and letter head with reference to business letter.
(i) What is rhetoric? Cite a few examples of rhetorical
conventions in regard to business letters.
(j) What is effective listening? Why is a listener advised to go
easy on argument and criticism?

Part-B

Q.2 explain at length the merits and demerits of case centralized and
decentralized communication trends. provide examples.

Q.3 Write a note on subsequent structured interview, unstructured
interview, focused interview and stress interview.

Q.4 Why is it almost necessary for a sales letter to have an arresting
or attention getting opening?

Q.5 You are Human Resource Manager of a multinational company
Development you have been asked to advertise and interview candidates for
the position of financial controller for a large dam project. Make
your recommendations to the Managing Director. In your
schematic report provide details of your interviews and of the
candidates which you consider relevant.

Q.6 Draft a memo to the personnel manager regarding the safety precautions you propose all members of staff to observe and inviting their suggestion in this regard.

Earning:   Approval pending.