Guru Gobind Singh Indraprastha Vishwavidyalaya 2005 B.B.A keting Management - Question Paper
Tuesday, 28 May 2013 11:15Web
END-TERM exam
SECOND SEMESTER [BBA(CAM)] - MAY 2005
Paper Code: BBA(CAM) 102 Subject: Marketing Management Time : three Hours Maximum Marks : 75
Note: Attempt 5 ques. in all including Q.1 which is compulsory.
Q.1 Write short notes on any 5 of the subsequent in brief:
(a) Simple Level Market or Franchising
What factors influence the selection of COD of the subsequent
(b) Steps of Selling
products (i) Soft Drinks (ii) Cosmetics and (iii) Sanitary
(c) PLC Stages wares.
(d) New Product Development Stages
(e) Bases of Segmenting Consumer Markets
Q.2 (a) discuss the difference ranging from "Marketing" and "Selling".
(i) Advertising and Sales Promotions
(ii) Advertising and Personal Selling
(iii) Personal Selling and Direct Marketing
Q.3 (a) Why is it necessary to Scan Marketing Environment? What
are the Controllable and Uncontrollable variables in the
Marketing Environment?
(b) What is significance of Green Marketing in Indian Context?
Q.4 Market Segmentation is important for Target Markets and Target
Market are Important for Product Positioning. what are with
examples of FMCG products.
Q.5 (a) What is product planning? How is it various from Product
Development?
(b) Distinguish ranging from the terms - concept testing, product
testing and bet marketing.
Q.6 (a) What is meant by Pricing? elaborate its determinants? explain.
(b) In case of Oligopolistic Competition which method of pricing be resorted by firm to be ahead of competitors.
Q.7 (a) Compare and Contrast the Term Physical Distribution and Channel of Distribution.
(b) Is Channel Policy always determined by the Manufacturer?
What factors influence the selection of COD of the subsequent
(b) Steps of Selling
products (i) Soft Drinks (ii) Cosmetics and (iii) Sanitary
(c) PLC Stages wares.
Q.8 (a) elaborate the elements of IMC?
(b) Differentiate:
(i) Advertising and Sales Promotions
(ii) Advertising and Personal Selling
(iii) Personal Selling and Direct Marketing
| Earning: Approval pending. |
