Guru Gobind Singh Indraprastha Vishwavidyalaya 2005 B.A Journalism Advertising Through Print, Radio & Television - Question Paper

END-TERM exam

SECOND SEMESTER [BJ(MC)] - MAY 2005
Paper Code: BJ(MC) 210 Subject: Advertising Through Print, Radio & Television

Time : three Hours Maximum Marks : 75
Note: Attempt any 5 ques. from Part-A and Part-B is compulsory.
PART - A


Attempt any 5 ques. . (Marks : five x 10 = 50)

Q.1 discuss the different stages of campaign. How 1 can ensure inter media coordination?

Q.2 What is an advertising agency? How marketers choose a
particular advertising agency?


Q.3 discuss the process and various methods of determining
advertising budget.

Q.4 elaborate the features of an effective copy? select an
advertisement you do not like. discuss the reasons and rewrite
the headline of the advertisement.

Q.5 elaborate the advantages and limitations of advertising in print
media? explain how the role of magazines and newsprint as
advertising media differs from that of electronic media.



Q.6 What do you mean by media planning? elaborate the basic
elements 1 should consider while doing media planning?


Q.7 What to measure while determining advertising effectiveness?
discuss various methods of measuring advertising
effectiveness.

Q.8 explain laws relating to advertising and their role in entire
marketing communication. obtain example of 3 ads that you
obtain irritating, offensive or in bad taste. explain the basis for
your objections.

PART - B (Compulsory)

Q.9 Write short notes on any 3 of the following: - (15)
(a) Body Copy
(b) Role of colors in advertisements
(c) Advertising objectives
(d) Pre-testing
(e) Fee Vs Markup



Q.10 (a) subsequent are the punch lines of a few Brands/Companies,
name any 5 of them: - (5)
(i) We Nurture Tale nt
(ii) Expression Completed
(iii) The Josh machine
(iv) Believe in the best
(v) Technology for health and pleasure
(vi) Good people to bank with
vii) Worldwide express
(viii) With you-all the way

(b) Write down the punch line of any 5 of the subsequent
brands/companies: - (5)
(i) Tata Indigo
(ii) Reliance India Mobile
(iii) Philips
(iv) Santro Zip Plus
(v) Tata steel
(vi) ICICI prudential
(vii) CNBC
(viii) Time of India

Earning:   Approval pending.