Cochin University of Science and Techology (CUST) 2006 M.B.A keting Management - Question Paper

MBA.F.2/06.5

M.B.A. DEGREE (FT) II SEMESTER EXAMINATION, MAY 2006 MARKETING MANAGEMENT

Time: 3 Hours    Maximum marks : 50

Answer ALL Questions All questions carry EQUAL Marks

I a) Define Marketing and distinguish it from mere Selling. Explain the relevance of marketing in a developing economy.

OR

b) Write short notes on:

i)    Marketing Mix

ii)    Social Marketing

II a) Explain the process of marketing a service Vs. a product using suitable examples.

OR

b) Write short notes on:

i)    Product Life Cycle

ii)    Responding to major macro environmental forces in marketing

111. a) Describe the step by step procedure to be followed in segmenting the market for a fast moving consumer product. You may take a suitable example.

OR

b) Write short notes on

i)    Promotion strategies

ii)    Types of channels

IV    a) Explain the t;.ctors influencing Buyer Behaviour

OR

b) Write short notes on

i)'Industrial    buyer behaviour

ii)    Advantages and disadvantages of branding

V    a) How do the stage of product life cycle and product positioning affect the

pricing decisions? Illustrate your answer with suitable examples.

OR

b) Write short notes on

i)    Publicity

ii)    Personal Selling

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Attachment: cochin-university-of-science-and-techology--cust--2006-m-b-a-37397-1.pdf

Earning:   Approval pending.