Cochin University of Science and Techology (CUST) 2006 M.B.A keting Management - Question Paper
MBA.F.2/06.5
M.B.A. DEGREE (FT) II SEMESTER EXAMINATION, MAY 2006 MARKETING MANAGEMENT
Time: 3 Hours Maximum marks : 50
Answer ALL Questions All questions carry EQUAL Marks
I a) Define Marketing and distinguish it from mere Selling. Explain the relevance of marketing in a developing economy.
OR
b) Write short notes on:
i) Marketing Mix
ii) Social Marketing
II a) Explain the process of marketing a service Vs. a product using suitable examples.
OR
b) Write short notes on:
i) Product Life Cycle
ii) Responding to major macro environmental forces in marketing
111. a) Describe the step by step procedure to be followed in segmenting the market for a fast moving consumer product. You may take a suitable example.
OR
b) Write short notes on
i) Promotion strategies
ii) Types of channels
IV a) Explain the t;.ctors influencing Buyer Behaviour
OR
b) Write short notes on
i)'Industrial buyer behaviour
ii) Advantages and disadvantages of branding
V a) How do the stage of product life cycle and product positioning affect the
pricing decisions? Illustrate your answer with suitable examples.
OR
b) Write short notes on
i) Publicity
ii) Personal Selling
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Attachment: |
Earning: Approval pending. |