Cochin University of Science and Techology (CUST) 2007 M.B.A keting Management - Question Paper

M.B.A. DEGREE (FT) II SEMESTER EXAMINATION, MAY 2007

SMS 2205 MARKETING MANAGEMENT

MBA.F.2/07.5

Time: 3 Hours    Maximum marks : 50

(Answer ALL questions)

(All questions carry EQUAL marks)

(5x 10 = 50)

I.    A. Discuss the essential requirements for the marketing success of a new product or a service in the

market in the present competitive environment.

OR

B. Explain the importance and scope of environment analysis to identify opportunities and threats. Give suitable examples.

II.    A. Define marketing information system. What are its components ? How marketing research

differ from market information system ?

OR

B. Discuss the role of culture and sub culture in moulding the buying behaviour. What is its special significance in global marketing ?

III.    A. Define integrated marketing communication system. What are its components ? What is its

relevance in modem marketing ?

OR

B. Discuss the various stages in the customer adaptation process.

IV. A. What is strategic marketing control ? What is its role and importance in modem marketing ?

OR

B. Explain briefly the following:

(a)    Hybrid distribution system

(b)    Vertical marketing system

(c)    Green marketing

V. A. What is new product adaptation process ? Discuss various factors influencing product adaptation process.

OR

B. What is counter trade ? What is its role in formulation pricing strategy ? What are the different forms of counter trades used in modem marketing ?

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Attachment: cochin-university-of-science-and-techology--cust--2007-m-b-a-37396-1.pdf

Earning:   Approval pending.