Cochin University of Science and Techology (CUST) 2006 M.B.A Research Methodology - Question Paper
MBA.F.2/Q6.7
M.B.A. DEGREE (FT) II SEMESTER EXAMINATION, 11AY 2006
RESEARCH METHODOLOGY
Time: 3 Hours Maximum marks : 50
(Answer ALL questions)
(All questions carry EQUAL marks)
(5x 10 = 50)
I. A. Discuss the research applications in modem management.
OR
B. Explain the steps followed in social reseiirch.
II. A. Define questionnaire. What are its functions ? Explain the essential qualii ies of a good questionnaire.
OR
B. Explain the following:
(a) Longitudinal design
(b) Post test design
(c) Factorial design
III. A. What do you understand by statistical testing in social research ? Explair the factors to be considered
in selecting the appropriate statistical test.
OR
B. The National Automobile Company his asked its Delhi branch to paiticipate in keeping detailed database on the cost of maintaining an automobile for one year period. B it the Delhi branch has lakhs of clients and it is very costly for them to keep records of all clients. 1 herefore they recommended that a sample be selected Mid the database may be created. The company igreed to this suggestion and set up three requirements.
(a) 95% confidence level should be applied.
(b) Standard error of the mean be within + Rs.50/-.
(c) Standard deviation of the mean maintenance cost from the previous study is Rs.400/-.
How many samples should be selected for record keeping.
IV. A. Explain the term secondary data. What is its importance in research ? W lat are the important sources of secondary data for management research in India ?
OR
B. Explain the following:
(a) Standard error
(b) Sampling error
(c) Central Limit Theorem
flt-r '
V. A. State Bank of India carried out a big advertising campaign to enhance the awareness of its services among the customers. It wanted to test the effectiveness of the Ad. Can ipaign. Bank administered a questionnaire among 10 customers to check the awareness level before and after the Ad. Campaign. The customers awareness scores are given below.
|
Consumer |
Before |
After |
|
I |
82 |
87 |
|
2 |
81 |
84 |
|
3 |
89 |
84 |
|
4 |
74 |
76 |
|
5 |
68 |
78 |
|
6 |
80 |
81 |
|
7 |
77 |
79 |
|
8 |
66 |
81 |
|
9 |
77 |
! 81 |
|
10 |
75 |
83 |
Test whether the Ad. Campaign has increased the awareness level of cust< mers.
OR
B. Quality control of a research project should include validity, appropriate! iess, and acceptability. What do you mean by this statement ?
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Attachment: |
| Earning: Approval pending. |
