Cochin University of Science and Techology (CUST) 2006 M.B.A Advertisement Management - Question Paper
MBA.F3/06.7
M.B.A. DEGREE (FT) III SEMESTER EXAMINATION, NOVEMBER 2006 SMS 2307 ADVERTISING MANAGEMENT
Time: 3 Hours Maximum marks : 50
(Answer ALL Questions)
(All questions carry equal marks)
1. A. Discuss the role of advertising in the marketing process.
Or
1. B. Discuss the structure and functions of advertising agencies.
2. A. Explain with examples the concepts of declaration, curiosity, topical and playyords
headlines.
Or
2. B. Discuss the process of developing an advertisement repeijt.
3. A. What are the main advantages of Press as an advertising media? Discuss.
Or
3. B. Describe the features of the following media and bring out their advantages and
Disadvantages: (a) News Papers (b) Radio (c) Television.
4. A. Examine some of the reasons for applying marketing research techniques to
advertising.
Or
4. B. Describe two main types of E-mail advertising. What are their pros and cons?
5. Write short notes on any FOUR of the following: s
a) Ethics in advertising
b) Copywriting
c) Pop-ups
d) LA CARTE agencies
e) Web advertising
f) Media vehicle
g) Space on the internet
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| Earning: Approval pending. |
