Periyar University 2009 B.B.A Business policy and strategy - Question Paper
1ST (a). Ciscuss the marketing policies of any company of your choice.
Or
(b) What are personnel policies? How it is useful to organisation?
19x (a) Discuss Retrenchment strategies in detail.
Or
(b) Write a short note on Growth Strategies*
y"
2Q. (a) Explain the corporate social responsibility initiatives of any one company in India.
Or
tbT What are the requirements for somebody to become social auditors?
4
(For the candidates admitted from 2006-2007 onwards)
B.B.A. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2009.
Fifth Semester
BUSINESS POLICY AND STRATEGY
Time : Three hours Maximum: 100 marks
PART A (10 x 2 = 20 marks)
Answer ALL questions.
Answer to each question shall not exceed 6 lines. Explain the term Vision
2f What is a policy?
3<Explain the term Strategy.
Expand the term "ETOP".
~5r What is a Functional Policy?
fiXdsTout the functional areas of any organisation.
xTrVhat is Turn around strategy?
$TGive two reasons for Retrenchment strategy*
9 What is Ethics?
10T Explain the term Social Audit.
PART B (5 x 4 = 20 marks)
Answer ALL questions.
Answer to each question shall not exceed 2 pages.
(a) Explain the features of Business Policy.
Or
m What are the objectives of Business Policy.
12 ($r Write a short note on TOWS Matrix.
Or
(b) Explain the features of Business strategy.
(a) Explain the need for functional policy.
Or
(b) Write short note on production policies with illustrations.
14. (a) What are the reasons for divestment?
Or
(b) List out the reasons for Turn around strategy.
15. (a) Explain the benefits of Social Audit.
Or
M Compare merger and joint venture with suitable example.
PART C (5 x 12 = 60 marks)
Answer ALL questions.
Answer to each question shall not exceed 5 pages.
1
Discuss the different types of policies in
detail.
Or
(b) Explain the steps involved in policy making.
Write a short note on SWOT analysis.
Or
(b) Explain the BCG Matrix in detail.
3 S.No. 2419
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