Cochin University of Science and Techology (CUST) 2008 B.Tech Information Technology Industrial Organization and Management - Question Paper
BTS (C) - VIII - (S) - 08 - 042 - C
B. Tech Degree VIII Semester (Supplementary)
Examination, September 2008
IT/CS/EC/EB 803 INDUSTRIAL ORGANIZATION AND MANAGEMENT
(2002 Scheme)
3 Hours Maximum Marks : 100
Time :
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VII.
VIII.
IX.
X.
With the help of suitable diagrams, compare organizational structures of Line Organization, Functional Organization and Line and Staff Organization. (20)
OR
Briefly explain the following types of ownership :
(i) Single ownership (ii) Partnership
(iii) Joint-Stock Company (iv) Co-Operative Society (4x5 = 20)
Write short notes on the following :
(i) Labour Turnover (ii) Suggestion systems
(iii) Fatigue (iv) Incentive (4x5 = 20)
OR
Explain any four types of wage incentive plans. (20)
Explain the following :
\i) Break-Even analysis (ii) Sales promotion
(iii) Marketing research (iv) Test marketing. (4x5 = 20)
OR
(a) Distinguish between sales approach and marketing approach. (5)
(b) Describe various aspects of advertising such as types of advertising, media selection
and psychological factors in advertising. (15)
(a) Explain the objectives of Finance Management. (5)
(b) Explain the following :
(i) Share (ii) Debenture (iii) Tern loan (3x5=15)
OR
(a) Write a brief account of working capital influencing factors. (10)
(b) What is ratio analysis? Explain any four financial ratios. (10)
(a) Write the rules for debiting and crediting different classes of accounts
(Personal account, Real account, Nominal account). (5)
(b) Differentiate between J oumal and Ledger. (The format of Journal and Ledger
is required) (15)
OR
Explain the following :
(i) Trading, Profit and Loss Account (ii) Balance Sheet. (20)
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