Cochin University of Science and Techology (CUST) 2012-8th Sem B.Tech Information Technology (2006 Scheme) - Question Paper

B.tech Degree VIII Semester exam April 2012
IT 801 ELECTRONIC BUSINESS AND SERVICES

(2006 Scheme)
Time: 3hrs Maximum Marks: 100
PART A

(Answer ALL the questions)
(8*5)
I.(a) describe a value chain. What do you mean by disaggregation and reaggregation of value chain?
(b) What do you mean by e-business webs?
(c) elaborate the patterns related to customer service?
(d) ) elaborate the challenges of e-business architecture?
(e) elaborate the goals of a CRM business frame Work?
(f) Briefly define the benefits of ERP suite.
(g) elaborate the management problems in e-supply chain fusion?
(h) describe e-procurement.
PART B
[4x15]
II.(a) discuss the ten rules of e-business.. [15]
or
III. (Explain:
(i) customer oriented patterns. [8]
(ii) organizational trends[7]
IV. define the steps in e-business design in detail.[15]

Or
V. (a) describe CRM and its phases [10]
(b) define the new CRM architecture [5]
VI describe selling chain management. elaborate the business forces driving the need for selling chain management?.[15]
Or

VII.(a) define the evolution of Enterprise Resource planning.[10]
(b) define ERP implementation.[5]
VIII. (a) describe supply chain management . define [supply chain investment patterns. 10]
(b)Explain e-supply chain fusion. [5]
OR
IX. define the evolution of e-procurement models in detail. [15]

Earning:   Approval pending.