NMIMS University 2005 Diploma Business Administration BUSINESS STRATEGY/ CORPORATE STRATEGY - Question Paper

NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES
(DEEMED UNIVERSITY)
DISTANCE LEARNING PROGRAMMES IN MANAGEMENT

MAY 2005 exam

BUSINESS STRATEGY/ CORPORATE STRATEGY

PGDHRM II / PGDBM II

DATE: 4/5/2005
TIME: 10.00 A.M. TO 1.00 P.M. MARKS: 100


Note:

1. Question No.1 carries 20 Marks and is compulsory.
2. Attempt any 5 ques. from ques. from the rest. every of these carry 16 marks.


Q.1 Write short notes on any 4 of the following:-

1. Core Competencies and Distinctive Competencies

2. Real value of SWOT analysis

3. Market Development Strategies

4. Vision and Mission

5. Benefits of Strategic Approach

6. Vertical Integration

Q.2 define Porter's 5 forces model.

Q.3 What is a differentiation strategy? In which circumstances do you think company should adopt such strategies? discuss with relevant examples.

Q.4( a)What is benchmarking? To what extent is relevant to industry in decline phase?
(b)"Vertical Integration is an outdated strategic approach" Comment.

Q.5 elaborate different ways to achieve cost advantage and gain cost leadership position?

Q.6 ranging from the GE Multifactor Matrix & the BCG Matrix, which 1 do you think is superior tool and why?

Q.7 What strategic choices a firm in a corrugated box manufacturing industry could pursue to be successful. (Hint: A corrugated box manufacturing is typically a highly fragmented industry)

Q.8 Would you agree with the subsequent statement?

"Maruti 800 is the best value for money proposition today in the entry level segment of the light passenger vehicles".

In case you agree or otherwise, please state the reasons.

Q.9 Globalization is the single most important factor, which has affected Cement Industry during the past three to five years. Do you agree with this statement? Why?

Q.10 define Ansoff's product market expansion matrix and define different strategic approaches emanating there from.

Earning:   Approval pending.