NMIMS University 2006 Diploma Business Administration Corporate Social Responsibility . - Question Paper

NARSEE MONJEE INSTITUTE OF MANAGEMENT AND HIGHER STUDIES
(DEEMED UNIVERSITY)

DISTANCE LEARNING PROGRAMMES IN MANAGEMENT
MAY 2006 exam

CORPORATE SOCIAL RESPONSIBILITY

DBM / DMM / DFM / DHRM /
PGDBM / PGDMM I / PGDFM I / PGDHRM


DATE: 24.05.2006
TIME: two P.M. TO five P.M. TOTAL MARKS :100

Instructions: Write in legible handwriting


Q one define at length any 1 of the following Marks 20

a) Millenium Development Goals
b) Carroll’s Pyramid of CSR
c) Models of CSR
d) Triple Bottom line


Q two ans any 1 of the subsequent Marks 20

a) What is Corporate Social Responsibility? Why should companies execute social responsibilities? explain your ans with examples.
Or
b) Is business a social or an economic institution? Justify your ans with suitable examples

Q three ans any 3 from the following Marks 45

1) elaborate the various kinds of programmes for promoting CSR activities in an organization?

2) explain the methods used by NGOs to activate CSR.

3) What is employee volunteering in CSR? explain what kind of activities employee volunteers can take up. explain the advantages of employee volunteering.

4) explain how can we measure the impact of CSR? explain any one-measurement tool at length.

5) explain the differences ranging from 3 generations of CSR.

6) explain the steps for operationalising CSR in any organization

7) What is the difference ranging from old and new concept of CSR?


QIV describe the key terms (Any three) Marks 15

a) Sustainable Development
b) Trusteeship
c) Stakeholder Management
d) Corporate Social Performance
e) reason related marketing

Earning:   Approval pending.