NMIMS University 2005 Post Graduate Diploma Marketing Management International keting - Question Paper
Saturday, 26 January 2013 08:50Web
NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES, MUMBAI-56
(DEEMED UNIVERSITY)
DISTANCE LEARNING PROGRAMMES IN MANAGEMENT
INTERNATIONAL MARKETING
PGDBM II / PGDMM II
DATE : 9/5/2005 TOTAL MARKS : 100
TIME : 10 AM TO one PM
NOTE : 1.Answer any 4 ques.
2.All ques. carry 25 marks every
3.Total number of ques. are 8
Q.1 What is a tariff barrier? discuss how tariffs act as obstacles to the International Trade?
Q.2 What is marketing? explain different product – promotion strategies available to an international marketer.
Q.3 explain the factors that you will consider in selecting a Foreign Agent.
Q.4 discuss different ways available for international marketers to enter foreign markets.
Q.5 Why do product / services fail or succeed in the international markets?
Q.6 Write short notes on (any three)
i) FOB ii) CIF iii) EXW
iv) DDP v) FAS
Q.7)a)Explain, with suitable examples, different methods of Export Pricing.
b)What are the factors to be considered before finalising the price in the international market?
Q.8) Discuss, in brief, the factors in the international marketing environment of a firm.
| Earning: Approval pending. |
