Vinayaka Missions University 2008 Post Graduate Diploma Marketing Management t (Correspondence) - Question Paper

COURSE CODE -3040302
PG DIPLOMA exam – SEP 2008
PGDMAR.MGT / PGDMM
MARKETING MANAGEMENT
(For Candidate Admitted from Calendar 2007 Onwards)
Time: three Hours Max.Marks:75
Section-A
ans all the Questions: 15 X one = 15
1. describe Marketing Management?
2. What is Macro Marketing?
3. What is Marketing Mix?
4. describe Marketing Research
5. describe Sales forecasting?
6. What is Marketing Planning?
7. What is Market Segmentation?
8. What is Product Testing?
9. What is a product line?
10. What is Sales Promotion?
11. What is pricing?
12. What is promotional mix?
13. What is Market News?
14. What is a sampling?
15. What is meant by Product Decision
part – B
ans any 5 Questions: five X six = 30
16. a. discuss the scope of marketing management?
(Or)
b. discuss the basic functions of Marketing
17. a. explain the Product Planning for New Product?
(Or)
b. Shortly discuss the Product Life Cycle
18. a. elaborate the factors involved in Buying Decisions?
(Or)
b. elaborate the advantages of Marketing Segmentation?
19. a. explain the factors affecting Price Determination?
(Or)
b. discuss the kinds of Channels Intermediaries?
20. a. explain the elements of Advertisement.
(Or)
b. elaborate the importances of sales Promotion?
part – C
ans any 2 Questions: two X 15 = 30
21. Marketing both start and ends with the customer Discuss?
22. discuss the theories of consumer behavior?
23. explain the different types of Pricing?
24. “All advertisement is a social waste” – Discuss?
25. define the technique of Marketing Research?

Earning:   Approval pending.