Vinayaka Missions University 2008 Post Graduate Diploma Business Administration KETING MANAGEMENT AND MANAGERIAL ECONOMICS T (Correspondence ) - Question Paper

COURSE CODE - 3040305
PG DIPLOMA exam – SEP 2008
PGDBA / PGDBM
MARKETING MANAGEMENT AND MANAGERIAL ECONOMICS
(For Candidate Admitted from Calendar 2007 Onwards)
Time: three Hours Max. Marks: 75
part – A
ans All the ques. 15 X one = 15
1. describe Market.
2. describe Marketing environment
3. describe market segmentation.
4. describe product.
5. describe price.
6. describe advertising.
7. describe consumer behaviour.
8. describe attitude.
9. describe perception.
10. What is demand?
11. describe Managerial economics.
12. What do you mean by demand forecasting?
13. describe national income
14. describe market.
15. describe trade policy.
part – B
ans any 5 ques. five X six =30
16. (a) discuss the nature of marketing.
(Or)
(b) explain the various types of markets.
17. (a) discuss the concept of product life cycle.
(Or)
(b) Comment on the qualities of salesman.
18. (a) Write short notes on economic model of consumer behaviour.
(Or)
(b) explain the features of psychological model of consumer
behaviour.
19. (a) discuss the scope of managerial economics.
(Or)
(b) discuss the various types of price elasticities.
20. (a) discuss the role of trade policy of international trade.
(Or)
(b) Bring out the concept of balance of payment.
part – C
ans any 2 ques. two X 15 = 30
21. elaborate the bases for market segmentation? define people
oriented approach in segmentation.
22. i) elaborate the functions of retailers?
ii) explain the factors governing the channel option.
23. Write a detailed note on consumerism in India.
24. discuss the different methods of demand forecasting techniques.
25. explain the various methods of calculating national income.

Earning:   Approval pending.