Vinayaka Missions University 2008 M.B.A Executive ADVERTSING MANAGEMENT : t : Correspondence - Question Paper

COURSE CODE - 2040308
PG DEGREE exam – SEP 2008
MBA (EXE)
ADVERTSING MANAGEMENT
(For Candidate Admitted from Calendar 2007Onwards)
Time: three Hours Max.Marks:75
Section-A
ans all the Questions: 15 X one = 15
1. describe Advertising?
2. What do you mean by publicity?
3. Write short note on propaganda?
4. What is media research?
5. What do you men by advertising ethics?
6. What is online advertising?
7. What is an advertising copy?
8. What is a slogan?
9. provide a short note on advertising layout?
10. What do you mean by typo-grephy in advertising?
11. Write a note on advertising appeal?
12. Explain: Advertising planning?
13. What is advertising budget?
14. What is advertising effectiveness?
15. provide the meaning of advertising co-ordination?
Section-B
ans any 5 Questions: five X six =30
16. a) elaborate the importances of advertising?
(Or)
b) Distinguish ranging from advertisement and publicity?
17. a) Justify the role of women in advertising. Is her portrayal
positive or negative?
(Or)
b) elaborate the challenges of online advertising?
18. a) discuss the impacts of advertising on children?
(Or)
b) elaborate the components of a good advertisement copy?
19. a) It is said, “responses go in line with A-I-D-A formula” –
Explain?
(Or)
b) What care do you take while selecting an advertising agency?
20. a) discuss the factors influencing the size of the advertising
budget?
(Or)
b) provide an account of Indian Advertising Industry?
Section-C
ans any 2 Questions: two X 15 = 30
21. discuss the advantages and limitations of advertising?
22. What factors govern the selection of media advertising because
one can not depend only on 1 or 2 media?
23. discuss the principles of good layout for an advertisement copy?
24. define in detail the services rendered b modern advertising
agencies?
25. discuss the steps involved in advertising planning process?

Earning:   Approval pending.