Vinayaka Missions University 2008 M.B.A KETING RESEARCH : - Question Paper

COURSE CODE -2030614
PG DEGREE exam – SEP 2008
MBA (EXE)
MARKETING RESEARCH
(For Candidate Admitted from Calendar 2007 Onwards)
Time: three Hours Max.Marks:75
Section-A
ans all the Questions: 15 X one = 15
1. describe marketing research?
2. What is meant by market research?
3. List out the importance of marketing research?
4. provide the meaning of marketing info system?
5. What is marketing research plan?
6. Write short note on primary data?
7. What do you mean by sampling technique?
8. Explain: Survey method?
9. What is an interview schedule?
10. elaborate the uses of scaling techniques?
11. What do you mean by hypothesis?
12. provide the meaning of descriptive research design?
13. What is research report?
14. describe advertising research?
15. What is sales forecasting?
Section-B
ans any 5 Questions: five X six =30
16. a. discuss the scope of marketing research?
(Or)
b. Distinguish ranging from market research and marketing research?
17. a. discuss the characteristics of good marketing research?
(Or)
b. elaborate the advantages of marketing info system?
18. a. elaborate the kinds of research design-explain?
(Or)
b. How can you process the collected data ad discuss the steps?
19. a. discuss the different tools used for analyzing the data?
(Or)
b. define in detail the “dos” and “don’ts” with regard to a
researchers presentation in written and oral forms?
20. a. elaborate the various methods used in the advertising media
selection research?
(Or)
b. elaborate the limitations of motivation research?
Section-C
ans any 2 Questions: two X 15 = 30
21. discuss the used and limitations of marketing research?
22. elaborate the different steps involved in marketing research?
23. discuss the methods of collecting the primary data?
24. elaborate the ingredients of a good research report format with regard
to a written report?
25. define different methods to forecast sales of a company’s products.
And also state the merits and demerits of every method of sales
forecasting?

Earning:   Approval pending.