NMIMS University 2005 Advanced Diploma in Business Administration Management of Retail Banking - Question Paper

NMIMS (DEEMED UNIVERSITY)
DISTANCE LEARNING
NOVEMBER 2005 exam
MANAGEMENT OF RETAIL BANKING
ADBM

MARKS: 50
TIME: three HOURS

WRITE ANY 5 ques..
ALL ques. CARRY EQUAL MARKS


Q.1.Explain the factors Influencing Consumer Buying Behaviour ?

Q.2.Explain the various Measures for Image Projection ?

Q.3.Explain Consumer Protection Act in relation to protecting the interest of the customers against exploitation and unfair trading ?

Q.4.Narrate the major recommendations of M.N. Goiporia on Customer Services in Banks.

Q.5.What do you mean by ‘internal marketing’. What do we do in internal marketing?

Q.6.Differentiate ranging from Internal and External Marketing.

Q.7.Differentiate ranging from ‘Transaction Marketing’ and ‘Relationship Marketing’.

Earning:   Approval pending.