Vinayaka Missions University 2012 M.A Business Economics 2040301 rketing nagement - Question Paper

COURSE CODE - 2040301

PG DEGREE exam - FEB 2012

MA (BUS.ECO) / MCOM (ALL BRANCHES)

MARKETING MANAGEMENT
(For Candidate Admitted from Calendar 2007 Onwards)

Time: three Hours Max.Marks:75

PART - A

ans All the Questions: 10 X two = 20

1. What is meant by management?

2. describe Marketing.

3. What is meant by planning?

4. discuss the term "Market Control".

5. State the any 3 limitation of promotional decision.

6. What is social culture marketing?

7. What is the need for good packaging?

8. describe : advertising

9. elaborate factors of production?

10. provide a short note on marketing info system?

PART - B

ans All the Questions: 5 X five = 25

11. a. elaborate the functions of marketing?
(Or)
b. What is social cultural development?

12. a. What is divisible labour producing?
(Or)
b. discuss the purpose of sales promotion.

13. a. elaborate the characteristics of a good packing?
(Or)
b. elaborate the stages in buying decision process?

14. a. define the concept of promotion mix.
(Or)
b. elaborate the guiding principles for fixing product pricing?

15. a. explain briefly the use and objectives of advertising.
(Or)
b. discuss the techniques of marketing research.

PART - C

ans any 2 Questions: 2 X 15 = 30

16. Write an essay about marketing management.
17. Write notes on
a. Market environment b. Market control
18. various ranging from pricing decision and Distribution decisions?
19. explain the break even point with suitable illustration.
20. What measures would you suggest for sales promotion of a consumer product? discuss in detail.

Earning:   Approval pending.