Vinayaka Missions University 2008 M.Sc Hotel Management SALES, KETING & SERVICE MANAGEMENT : t - Question Paper

COURSE CODE -2040304
PG DEGREE exam –SEP 2008
MSC (HM)
SALES, MARKETING & SERVICE MANAGEMENT
(For Candidate Admitted from Calendar 2007 Onwards)
Time: three Hours Max.Marks:75
Section-A
ans all the Questions: 15 X one = 15
1. describe Marketing?
2. What is Hospital Marketing?
3. What is Marketing Cycle?
4. elaborate esteem need?
5. describe sales promotion.
6. describe marketing segmentation.
7. describe Advertisement.
8. What is marketing research?
9. List out the kinds of media.
10. discuss the term MIS.
11. What do you mean by product planning?
12. List out any 1 of the sales techniques.
13. State the meaning of personal selling.
14. What in concept mode?
15. What is market plan?
part – B
ans All Questions: 5X6=30
16. a. Distinguish marketing from selling.
(OR)
b. Write short note a, introduction of hospital marketing.
17. a. discuss the various stages involved in planning sales
(OR)
b. explain the benefits of market segmentation.
18. a. elaborate the concept of hospitality industry.
(OR)
b. discuss the different methods of marketing research.
19. a. State the forms of promotion
(OR)
b. discuss the role of merchandising.
20. a. elaborate the component of management info
system.
(OR)
b. discuss the uses of management info system.
part – C
ans any 2 ques. only: 2X15=30
21. discuss the different modifications that have taken place in the
concept of over the years.
22. explain different functions of marketing
23. elaborate the bases of segmenting the market? provide examples.
24. ‘Advertisement is a waste’ Do you agree.
25. elaborate the advantages and disadvantages of strategies
marketing planning.

Earning:   Approval pending.