Vinayaka Missions University 2008 B.E Information Technology PRINCIPELS OF KETING AND MANAGEMENT: (Correspondence) - Question Paper

B.E. DEGREE exam JULY 08
B.E. (IT)
PRINCIPELS OF MARKETING AND MANAGEMENT
Time: three Hrs. Max. Marks: 75
part – A
ans all the questions: 10 x two = 20
1. What is management?
2. describe partnership?
3. elaborate policies?
4. Specify the main steps involved in planning.
5. describe staffing.
6. State the principle of leadership.
7. Distinguish the 3 forms of capital market efficiency.
8. provide the importance of financial statement.
9. What is meant by marketing mix?
10. provide the definition of personnel management.
part – B
ans any 5 Questions: five x five = 25
11. Write the differences ranging from strategy and planning.
12. discuss the evolution of the concept of strategy.
13. How would you use various marketing mix elements to
formulate a marketing strategy?
14. discuss the significance of operating and financial leverage
analysis for a financial executive in corporate profit and
financial structure planning.
15. discuss the factors that influence pricing.
16. discuss the importance of basic financial statements to the
different users.
17. Write short notes on;
i. Personnel management by objectives
18. discuss the features of a debenture.
part – C
ans any 2 Questions: two x 15 = 30
19. discuss the different management development methods.
20. Briefly explain the different kinds of partnership.
21. elaborate the different approaches to management analysis?
Explain.

Earning:   Approval pending.