Nagaland University 2008 Post Graduate Diploma Marketing Management Assignment for PGDMM-2009 - Question Paper

paper-6
q1. explain the meaning & kind of media and define the process of media planning?
q2. explain the meaning & scope and kind of direct marketing?
q3.Discuss the role , function & structure of advertising agency.
Paper5
q1. define the methods of distribution in service industry.
q2.Define service quality and explain determinant of service quality.
q3.Explain the significance of retaining customers for service companies and identify the reasons for customers switching from 1 service provider to a different service provider.
paper4.
q1.define culture and discuss the elements of culture.
q2.write an essay on regional economic grouping.
q3.What do you understand by "deemed exports"? What benefits are available for such exports.
paper-3
q1.Discuss the importance of packaging as a tool for productdifferentiate and market cultivation.
q2.describe the different techniques and sources for generation of new product ideas.
q3 explain the major concept generation method that you are familiar with.
paper-2
q1. What is recruitment? explain recruitment process for a company.
q2.what is compensation?Discuss kinds of direct & indirect compensation.
q3.Design and explain an effective territory planning for salesman.
paper-1
q1.Critically analyse the Masslo's Hierarchy of need theory?
q2.What do you mean by consumer attitude? explain the functions of consumer attitude.
q3.What is reference group? explain the kinds of reference group?

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