University of Delhi 2010-1st Year M.Com Commerce KETING MANAGEMENT UNIVERSITY - Question Paper
M.Cora./1-NS Course 418MARKETING MANAGEMENT (Admissions of 2004 and onwards)
Time : 3 Hours W? : 3
Maximum Marks 75
: 75
Note : The maximum marks printed on the question paper are applicable for the candidates registered with the School of Open Learning These marks will, however, be scaled down proportionately in respect of the students of regular colleges, at the time of posting of awards for compilation of result
(Write your Roll No on the top immediately on receipt of this question paper )
Note * Answers may be written either in English or in
Hindi, but the same medium should be used throughout the paper
Attempt All questions Answer all the parts of a Question at one place Be specific and precise in your answers
] (a) The aim of marketing is to make selling superfluous Do you agree ? Explain Ob) What factors should a marketing manager take into account while analyzing economic environment? Giving suitable examples, explain as to how each of the demographic factors influence firms marketing decisions7 6, 9
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(c) How would the marketing mix foi a convenience product differ from the one to be used for a shopping product 7 Give suitable examples to
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(d) Discuss various steps involved in consumer buying process Also discuss alongside impbcations of each step to the marketer 6 9
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2 Attempt any tf?ree of the following 5, 5, 5
(a) What is Reference Group ? What is its influence on the consumei purchase decisions 7
(b) What is marginal cost based pricing 7 Under what conditions is it desirable to use this pi icing strategy 7
(c) What is Family Life cycle 7 What are its implications to marketing decision making 7
(d) Explain the following terms used in marketing (1) Marketing myopia (u) Niche marketing
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3 (a) Briefly discuss major branding decisions faced by a firm
(b) What is a new Product ? Discuss various stages involved in new product development 6, 9
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(c) Discuss various factors that influence determination of price
(d) What is demand Oriented Pricing 7 Discuss various methods that a firm can use for determining the demand-oriented price of its products 6, 9
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(a) Explam the communication process with the help of a diagram
(b) Explam the natrn e of tour basic promotion methods (viz advertising, personal selling, publicity and sales promotion) available to a marketing manager What are the main strengths and lmntations of each 7 6, 9
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(c) Diffei entiate between merchant and agent middlemen Also bt icflv discuss importance of each to the marketer (rl) Giving suitable examples, discuss various types of store nnd non-store bast'd tvpes of retaileis 6, 9
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5 Write notes on any uo of the following 7W, lKh fi) Distribution Logistics (n) Marketing legislations tin) Services Marketing (iv> Challenges of rural marketing
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