University of Delhi 2010-1st Year B.Com (Hon.) Marketing Management (HONS) BUSINESS ORGANIGATION AND MANAGEMENT UNIVERSITY - Question Paper

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(6) Distinguish between Recruitment and Selection of employees What are the steps in the selection process ⁹    *    1V%

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()    What is Environmental Analysis and Diagnosis ⁹ Explain the major techniques for analysing and

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()    Distinguish between a transactional and a transformational leader How far do you agree with the view that leadership is situational ⁹ 7V6

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(a) Why do people resist change ⁷ What measures

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(6) Distinguish between Project and Matrix

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Organization What are the liriiitations of Matnx

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Organization ?    7V6

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5 (a) What are the barriers to effective communication ⁹ How can these barriers be overcome ⁹ VA

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(6) What internal and external factors influence pricing

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Write notes on any three of the following (5 marks each)    3x5

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(i) Joint Venture as a growth strategy,

(U) Herzbergs Motivation Hygiene theory,

(iu) Economic Value Added (EVA),

(w) Functions of Central Bank, i *

(v)    Network Marketing,

(vi)    Features of Neo-classical theory

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This question paper contains 8+2 printed pages]

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Your Roll No

6001 i

B.Com. (Hons.)/I    J

Paper IBUSINESS ORGANIZATION AND MANAGEMENT

(Admission of 2004 and onwards)

Time * 3 Hours    Maximum Marks 75

WW : 3    : 75

(Write your Roll No on the top immediately on receipt of this question paper )

Note The maximum marks printed on the question paper

₍ are apphcable for the candidates registered with f    

the School of Open Learning for the B A. (Hohs )/ B Com (Hons) These marks will, however, be scaled down proportionately in respect of the students of regular colleges, at the time of posting of awards for compilation of result

( 2 ) ~ 6001

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Answers may be written either in English or in Hindi;

but the same medium should be used throughout # the paper

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Attempt All questions All questions carry equal marks

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(a)    Explain the concept of liberalization What are its positive and negative impacts on the Indian business 9    7Vfe

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(b)    What is e-commerce ? What are its benefits and limitations ?*    *    7Vfe

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(a) Explain the characteristics of Multi-national Corporations What are they criticized for by some

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(6) What decisions have to be taken by an fentrepreneur for establishing a new enterprise ?        7t

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()    Explain the main features 6f Systems Approach to Management. What are its limitations ⁹ 7V&

()    What is the need for good corporate governance 9 What are the fundamental principles of corporate governance 9    7V6

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(a) Discuss the contributions of Michael E Porter to

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the development of management thought IVi

(6) Explain the process of knowledge management What is the importance of successful management

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of knowledge ⁹    7Vfe

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()    What are the benefits of higher productivity 9 What factors influence productivity 9    7Vfc

()    Explain the objectives and scope of financial management    lx/i

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(a) What is Promotion Mix of a firm ? How is it determined ? What factors influence the promotion mix ?    7Vfc

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(6) Distinguish between Recruitment and Selection of employees What are the steps in the selection process ⁹    *    1V%

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TTf5MTT THTB tct f ⁷

()    What is Environmental Analysis and Diagnosis ⁹

f

Explain the major techniques for analysing and

*

diagnosing the environment    7V6

()    Distinguish between a transactional and a transformational leader How far do you agree with the view that leadership is situational ⁹ 7V6

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(a) Why do people resist change ⁷ What measures

can be adopted to overcome resistance to ' change ^?    7Vfc

(6) Distinguish between Project and Matrix

I

Organization What are the liriiitations of Matrix

*

Organization ?    7V6

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5 (a) What are the barriers to effective communication ⁹ How can these barriers be overcome ⁹ VA

t

(6) What internal and external factors influence pricing

>    decisions in business ⁹    7V6

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Write notes on any three of the following (5 marks each)    3x5

i

(i) Joint Venture as a growth strategy,

(U) Herzbergs Motivation Hygiene theory,

(iu) Economic Value Added (EVA),

(w) Functions of Central Bank, i *

(v)    Network Marketing,

(vi)    Features of Neo-classical theory

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I     PllfrBJ    (in)

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^:ms%    inlhe life. jrfefra ()

1009    ( 01 )

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