Manonmaniam Sundaranar University (MSU) 2011 M.C.A - Question Paper

MCA Degree Examination-APRIL 2011

E-COMMERCE

(For those who joined in July 2008 and afterwards)

PART-A [10*1=10 marks]

ans ALL ques.

1. Define 24*7 Operations.

2. Define Catalogue Merchants.

3. What are the metrics Defining Internet Units of Measurement?

4. Define Permission-Marketing.

5. What are the Classification of New Payment Systems.

6. Define Affirmative Act.

7. List a few of the Vendors in CRM.

8. Justify the Platform Independence of e-SCM.

9. describe GPRS.

10. describe CDPD.



PART-B [5*5=25 marks]

ans ALL questions, Choosing either (a) or (b).

11. (a) Write about B2C Model.

Or

(b) Write about C2C model and C2B model.

12. (a) Write about:

(i) Intelligent Agents in Marketing and customer –related Applications.
(ii) Measuring the Effectiveness of E-advertising.

Or
(b) Write about Internet Marketing patterns.

13. (a) Write about the cheque payment systems on the Internet.

Or
(b) Write about:

(i) How Digital signature technology works?
(ii) Digital Signature and Indian Websites.

14. (a) Write about the Benefits.

Or

(b) Write about the E-Supply chain Architecture

15. (a) Write about the WAE,WDP nad SMS.

Or

(b) Write about the CSD,USSD,GPRS.


PART-C [5*8=40 marks]

ans ALL questions, Choosing either (a) or (b).

16. (a) discuss B2B in detail.

Or

(b) Describe the Brokerage model in detail.

17. (a) define the Online marketing in detail.

Or

(b) Explain in detail:
(i) Market Segmentation
(ii) Data Mining and Marketing Research.

18. (a) discuss the Risk and E-Payment Systems in detail.

Or
(b) Describe the E-Payment Systems in detail.


19. (a) define the E-CRM Toolkit in detail.

Or

(b) Explain the Supply Chain in detail.

20. (a) discuss the Requirements of Intelligent Websites in detail.

Or

(b) define the Setting Website Goals and Objectives in detail.

Earning:   Approval pending.