Mahatma Gandhi University %28MGU%29 2012-4th Sem B.B.A Business Administration KETING RESEARCH - Question Paper
Friday, 17 May 2013 08:30Web
BBA degree exam march2012
4th semester
MARKETING RESEARCH
TIME:THREE HOURS MAXIMUM:80 MARKS
PART A
(ANSWER ALL QUESTIONS) [5*3=15 MARKS]
1. describe MARKETING RESEARCH AND discuss ITS SCOPE.
2. WHAT DO YOU MEAN BY PRE-TESTING IN ADVERTISING RESEARCH?
3. describe MOTIVATION RESEARCH
4. WHAT IS MEANT BY STRATIFIED SAMPLING?
5. ENLIST THE ELIMINATION OF QUESTIONNAIRE METHOD
PART B
(ANSWER ANY 5 QUESTIONS) [5*7=35 MARKS]
6. elaborate THE various STEPSINVOLVED IN RESEARCH PROCESS?
7.EXPLAIN ABOUT NEW PRODUCT DEVELOPMENT RESEARCH.
8.BRING OUT THE RELEVANCE OF MEDIA RESEARCH IN MARKETING.
9. discuss different kinds OF PROJECTIVE TECHNIQUES.
10.DiscUSS ABOUT different SAMPLING ERRORS.
11.WHAT ARE THE STEPS INVOLVED IN DESIGNING OF A QUESTIONNAIRE?
12.EXPLAIN different SOURCES OF PRIMARY AND SECONDARY DATA.
PART C
(ANSWER ANY 2 QUESTIONS) [2*15=30 MARKS]
13. discuss different METHODS OF ASSESING ADVERTISING EFFECTIVENESS.
14.WHAT IS SAMPLING?EVALUATE different SAMPLING TECHNIQUES.
15. DESIGN AND DEVELOP A QUESTIONNAIRE FOR CONDUCTING A SURVEY OF CONSUMER PREFERENCE OF TOOTH PASTE IN KERALA?
Earning: Approval pending. |