Mahatma Gandhi University (MGU) 2012-4th Sem B.B.A Business Administration KETING RESEARCH - Question Paper

BBA degree exam march2012
4th semester
MARKETING RESEARCH

TIME:THREE HOURS MAXIMUM:80 MARKS


PART A

(ANSWER ALL QUESTIONS) [5*3=15 MARKS]

1. describe MARKETING RESEARCH AND discuss ITS SCOPE.

2. WHAT DO YOU MEAN BY PRE-TESTING IN ADVERTISING RESEARCH?

3. describe MOTIVATION RESEARCH

4. WHAT IS MEANT BY STRATIFIED SAMPLING?

5. ENLIST THE ELIMINATION OF QUESTIONNAIRE METHOD

PART B

(ANSWER ANY 5 QUESTIONS) [5*7=35 MARKS]

6. elaborate THE various STEPSINVOLVED IN RESEARCH PROCESS?

7.EXPLAIN ABOUT NEW PRODUCT DEVELOPMENT RESEARCH.

8.BRING OUT THE RELEVANCE OF MEDIA RESEARCH IN MARKETING.

9. discuss different kinds OF PROJECTIVE TECHNIQUES.

10.DiscUSS ABOUT different SAMPLING ERRORS.

11.WHAT ARE THE STEPS INVOLVED IN DESIGNING OF A QUESTIONNAIRE?

12.EXPLAIN different SOURCES OF PRIMARY AND SECONDARY DATA.

PART C

(ANSWER ANY 2 QUESTIONS) [2*15=30 MARKS]

13. discuss different METHODS OF ASSESING ADVERTISING EFFECTIVENESS.

14.WHAT IS SAMPLING?EVALUATE different SAMPLING TECHNIQUES.

15. DESIGN AND DEVELOP A QUESTIONNAIRE FOR CONDUCTING A SURVEY OF CONSUMER PREFERENCE OF TOOTH PASTE IN KERALA?

Earning:   Approval pending.