Karnataka State Open University (KSOU) 2010 M.Com Commerce keting Management - Question Paper
MCO (P) 93
M.Com. (Previous) Examination, June 2010
(SIM)
COMMERCE
Paper - III : Marketing Management
Max. Marks : 90
Time : 3 Hours
SECTION - A
Answer any three questions. Each question carries 15 marks :
(15x3=45)
1. Describe the concept of marketing in the context of changing business environment.
2. Discuss the various stages in the buying decision process.
3. Explain the procedure for setting the price for a new product.
4. Explain the basis employed to segment consumer markets.
5. Discuss the various sales promotion techniques for consumer durables.
SECTION - B
Answer any three questions. Each question carries 10 marks :
(10x3=30)
6. What are the factors affecting channel selections for shopping goods ?
7. Discuss the stages in marketing research process.
8. What marketing strategies are appropriate at each stage of the product life cycle ?
9. Explain the steps in designing an advertising copy.
10. Discuss any two models of consumer behaviour.
SECTION - C
Answer any three sub-questions. Each sub-question carries five marks : (5x3=15)
11. a) Selling concept
b) Marketing Mix
c) Advertising
d) Promotional Strategy
e) Retail Marketing.
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