Karnataka State Open University (KSOU) 2010 M.A Mass Communication and Journalism Final Year - VII - Old Scheme- Media Appreciation & Research - Question Paper
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Final Year M.A. Degree Examination, June 2010 (Old Scheme) MASS COMMUNICATION AND JOURNALISM Paper - VII : Media Appreciation and Research
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Time : 3 Hours Max. Marks : 100
Note : 1) All questions carry equal marks.
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2) Answer any ten questions.
1. Do mass media reflect public opinion ? How and why ?
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2. Communication promotes social learning. Elaborate the statement.
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3. Perception is the key to communication. Comment.
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4. Today mass media are a business devoid of social responsibility. Offer your views.
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5. Each medium has its own language and grammar. Explain with examples.
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6. Assess the media environment in India.
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7. Discuss the contribution of European scholars to the study of mediated culture.
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8. What is depth journalism ? Detail.
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9. Examine the significance of media crusade. Give suitable examples.
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10. Discuss the ethical issues in media reporting of terrorism.
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11. Describe the different approaches to media research.
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12. What are the different types of research applied in mass communication ?
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13. Outline the four levels of measurement.
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14. What are the tools of data collection in media research ?
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15. Write notes on any two :
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a) Embedded media.
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b) Media advocacy.
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c) Content analysis.
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d) Probability sampling. roddeo do>.
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| Earning: Approval pending. |
