Karnataka State Open University (KSOU) 2010 B.A Second Year - Application Oriented - keting - Question Paper
II Year B.A. Examination, May/June 2010 (Revised SIM Scheme) Application Oriented Course
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MARKETING
Max. Marks : 75
Time : 3 Hours
PART - A
Answer any three questions not exceeding 3 pages. Each question carries
(10x3=30)
10 marks.
1. Explain the product life cycle with block diagram.
2. Define sales force management and explain the various aspects of it.
3. Discuss the significance of advertising in marketing.
4. Explain the various pricing methodologies for pricing a product.
5. Define product. Give the classification of product.
PART - B
Answer any five questions not exceeding 1 page. Each question carries
(5x5=25)
5 marks.
6. What do you understand marketing mix ? Explain the various components of it. 7 . Give an account on branding and packaging.
8. Discuss the different types of channels. What factors would you consider while selecting a channel ?
9. Explain the different steps in new product development.
10. Discuss the various objectives of pricing.
11. Describe the various methods of sales promotion with example.
12. Give an account on customer relationship management.
a) Publicity.
b) Market Research.
c) Market segmentation.
d) Service marketing.
e) Marketing myopia.
f) Product positioning.
g) Consumer goods.
h) Industrial market.
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| Earning: Approval pending. |
