Makhanlal Chaturvedi National University of Journalism and Communication 2005 M.A Mass Communication and Journalism Theories of ss Communication - - Question Paper

Theories of Mass Communication
Duration: 3 Hours
Max. Marks: 50
Minimum Passing Marks: 20

Instructions:
1. The ques. Paper is divided into 5 units. every unit carries an internal option.
2. Attempt 1 ques. from every unit. Thus attempt 5 ques. in all.
3. All ques. carry equal marks.
4. presume suitable data wherever necessary.
5. English version should be deemed to be accurate in case of any anomaly in translation.
6.Protest against ques. paper, if any, should be lodged after paper through Head of Department Study Institute. No boycott of paper should be made under any circumstances by the examinees.

Unit-I
1.Write in detail on any 3 models of communication

2.What are the contributions which 'Development Media Theory' and 'Democratic Media Theory' have made to the basic 4 theories of press? Analyse your ans.

Unit - II
3.Write in detail on any 1 of the subsequent theories:

(a) Knowledge Gap Theory

(b) Agenda Setting Theory

4.While selecting the content for a media what forms of gate keepings can occur? what are.

Unit - III
5.How do you relate 'Mass' with 'Culture'? While explaining this write an essay on the expression 'Mass Culture'.

6.Analyse the Hebermass's view on Mass Communication and Media Culture.

Unit - IV
7.Express your opinion on the statement that though the new emerging media are expanding info market, yet the info disseminated play a very little role in favour of poor people.

8.How do you see the importance of philosophy of New World info and Communication Order in the situation of market order and uni-polar world order? discuss your view in the background of UNESCO recommendations provided on NIWCO.

Unit - V
9.Write notes on the communication approaches of any 2 of the followings:

a. Guru Nanak

b. Baba Saheb Ambedkar

c. Mahatma Gandhi

d. Mahatma Budh

e. Swami Vivekanand.

10.Write an essay on the oral tradition of Communication in India.

Earning:   Approval pending.