Makhanlal Chaturvedi National University of Journalism and Communication 2005 M.Sc Electronic Science Corporate Communication and keting - Question Paper

Corporate Communication and Marketing
Duration: 3 Hours
Max. Marks: 50
Minimum Passing Marks: 20

Instructions:
1. The ques. Paper is divided into 5 units. every unit carries an internal option.
2. Attempt 1 ques. from every unit. Thus attempt 5 ques. in all.
3. All ques. carry equal marks.
4. presume suitable data wherever necessary.
5. English version should be deemed to be accurate in case of any anomaly in translation.
6.Protest against ques. paper, if any, should be lodged after paper through Head of Department Study Institute. No boycott of paper should be made under any circumstances by the examinees.

Unit-I
1.Write notes on any 2 of the following:
(a)Corporate Identity
(b)Corporate Strategy
(c)Corporate Goals.

2.What corporate Communication ? explain its characteristics.

Unit-II
3.Explain why Human Resource Development and Management are necessary in the Corporate Company Planning ?

4.Write short notes on:
(a)Personality Development (b)Team Work
(c)Time Management (d)Corporate Identity.

Unit-III
5.What is public Relations ? How does it help in the success of a Corporate Company ?Explain.

6.What are the effective tools of Corporate Communication ? discuss.

Unit-IV
7.What is Marketing Management ? discuss its scope and characteristics.

8.Write short notes on:
(a)Marketing Mix.
(b)Strategic Marketing Planning.

Unit-V
9.What are the main elements of media marketing and time selling method ? discuss.

10.Write an essay on media market linked with electronic media.

Earning:   Approval pending.