Gujarat University 2005 B.Com Third Year - BOM -III - Question Paper
Seat No. :_
Time
TC-16
Business Organisation and Management-III
: 3 Hours] [Max. Marks : 70
nlu : UMdl 131 &2HI U.
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Instruction : All questions carry equal marks.
1. (a) Define production planning and control and distinguish between production planning and production control.
(b) Explain the various methods of purchasing.
OR
1. (a) Explain the basic idea involved in Economic Order Quantity concept.
(b) Describe relative merits and demerits of Centralised purchasing and Decentralised purchasing.
2. (a) What is marketing mix ? Comment in brief upon its constituents.
(b) Explain the philosophy of modern marketing concept.
OR
2. (a) Discuss the stages in the Product Life Cycle. Explain (i) Skimming strategy and
(ii) Penetration strategy at introduction stage of a product.
(b) Explain the concept of breadth and depth of product mix.
3. Explain, Buyer behaviour is determined by economic, social-cultural and psychological factors.
OR
3. What is market segmentation ? What are segmentation success criteria ? What are the basis for market segmentation ?
4. (a) Critically evaluate the role of branding and packaging in marketing of a product.
(b) Describe the factors affecting the selection of distribution channel.
OR
4. (a) State the objectives of pricing. Describe yardsticks used in pricing a product.
(b) Critically evaluate the role of advertising in marketing of a product.
5. Write short notes on (any Two) :
(i) Objectives of the promotion mix.
(ii) Value Analysis.
(iii) Methods of demand forecasting.
(iv) Marketing functions in different demand situations.
(v) Statistical Quality Control.
TC-16 4
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Attachment: |
| Earning: Approval pending. |
