Gujarat University 2005 B.Com Business Management - Question Paper

Seat No. : ____________
MCX-02
Business Management
(Strategic)
Time : three Hours] [Total Marks : 100
Instructions : (1) All ques. carry equal marks.
(2) Figures to the right indicate maximum marks.
1. Why should an organisation prepare its ‘Mission statement’ ? While formulating the mission statement for an organisation which aspects will you consider ? (20)
OR
1. explain in detail different stages in the strategic management process with improper illustrations. (20)
2. State different external environmental factors to be considered in strategic management. explain with illustrations different remote external environmental factors. (20)
OR
2. discuss the importance of environmental forecasting in strategic management and explain the comparative usefulness of different qualitative and quantitative techniques of environmental forecasting available to the strategist. (20)
3. discuss Michael Porter’s model of 5 factors for industry analysis. (20)
OR
3. (a) discuss any 1 of the subsequent approaches for internal analysis of a firm : (20)
(i) Value-chain Approach
(ii) Functional Approach
(b) Examine the complexities faced by multinational corporations and state the benefits earned by multinational corporations.
4. What is meant by grand strategy ? Write a detailed note on the subsequent grand strategies. (20)
(a) Horizontal integration
(b) Innovation
(c) Liquidation
(d) Joint venture
OR MCX-02 three P.T.O.
4. (a) discuss the BCG Growth/Share Matrix Model. (20)
(b) discuss the role of Chief Executive Officer (CEO) in institutionalising strategy.
5. Write short notes on any 2 of the subsequent : (20)
(a) SWOT Analysis as a technique of option of strategy at a business unit level.
(b) Usefulness of functional control in strategic management.
(c) Importance of the study of operating external environment in strategic management.
(d) Importance of strategic management in the current business environment.
__________ MCX-02 4

Earning:   Approval pending.